1. The Lowest Entry Price
Pre-launch pricing sits at the start of a project's price curve. At Prestige Falcon City Thane, current indicative rates range from about ₹15,000 to ₹19,000 per sq. ft., with a 2 BHK starting at ₹1.62 Cr. Developers often raise prices in phases after launch, as each tower fills up.
2. First Choice of Units
Early buyers get first pick of towers, floors and facings. In a township with nine towers and 2,075 homes, the best units go quickly. These include homes facing the 4.5-acre central green core and corner 4 BHK units with skyline views.
3. A Small Upfront Commitment
At the EOI stage, you pay only a token amount to secure your priority. After launch, the payment plan asks for 10% at booking and 10% at the Agreement of Sale. The remaining 80% follows eight construction milestones, so your money moves only as the towers rise.
4. More Time to Plan Your Finances
Pre-launch gives you months before launch and years before possession. You can use this time to sell another asset, build savings or line up a good home loan. NRIs also get more time to plan remittances across the long build cycle.
5. The Longest Window for Growth
When you buy early, you hold the asset through the full construction period. Metro Line 4 and the Thane-Borivali Twin Tunnel will both improve links in the coming years. Their progress can lift demand in Thane well before possession in December 2031.
6. Brand Backing That Lowers Risk
Pre-launch risk depends heavily on the developer. Prestige Group brings 40+ years of experience, 300+ delivered projects and a CRISIL DA1+ rating. Its record FY26 sales of ₹30,024 Cr also show strong buyer trust and financial strength.
7. A Clear Exit Before You Commit
Since the EOI comes before registration, you can walk away if the final plans do not suit you. Check the refund terms in writing first. This built-in exit makes pre-launch safer than many buyers expect, as long as the terms are clear.